Author: MLO User
If you are looking to sell your Ducati please give our showroom a call and see if we can help out, we are looking to top up our already well stocked showroom with even more two wheeled exotica! We are also looking for any other quality used bikes so please give us a call and see if you have what we are looking for!
Re : Announcement to relinquish my Ducati UK franchise.
Corporate, those of an older vintage will recall this was the name of the operation to retake the Falkland Islands.
The Irony of the name is even greater when one considers its application today.
Now it means a Mac-burger style of thinking, if all are the same then all must be good, as there is nothing to compare it to.
Operation corporate succeeded by the opposite mentality, innovate, improvise, think outside of what the book says. Get it done.
The bike industry is, sadly, following its four wheel cousin down this Mac-burger route, a bike is after all just an open 2 wheel car, so the customer wants the same experience from his bike purchase as from his car, van or fast food one.
This route has been tried repeatedly and failed but as the book says “That is the Way” the stupidity of repeating a failed experiment is again ignored.
So all shops must look the same, and they will then all offer the same experience.
Most motorcyclists are by nature individuals, Ducati riders even more so, the thought of bland shiny uniformity is more likely to deter rather than encourage them.
Sadly after almost 25 years of being a proud Ducati dealer I have decided to relinquish the franchise, the hardest decision I have made in over 30 years in the bike industry.
We understand that the direction that Ducati has decided to take is the right one for them, but at odds with how we feel a prestige brand should care for its customers.
Consequently this is our Swansong as a new Ducati dealer, although we won’t, from July, be able to supply you with a new Ducati.
We will, however, still care for your loved ones as we always have done and the traditional Italia welcome and hospitality will continue!
A bike is NOT a car, it is so very much more.
Bravo DUCATI !
It is with a heavy heart that after twenty five years Italia Moto has decided that we are no longer continuing as a Ducati main dealer from July 2019. This has been the most difficult decision that Phil has made in over thirty years in the motorcycle industry and one not taken lightly.
Italia has been and will continue to be a proud advocate for Ducati and we know they will continue to innovate and be at the forefront of motorcycle development and technology, just as they always have.
Ducati’s future business strategy is different from ours and we feel that we are not able to follow this path, therefore it is time to change our relationship.
Looking to our future we would like to assure our loyal customers that we will continue as an independent Ducati specialist, concentrating on the vast back catalogue of bikes that we have been looking after for so many years. We will no longer be able to supply you with a brand new bike but we will always be able to look after your Ducati as we always have.
We would like to thank everyone that has joined us on our journey and reassure them that we will be continuing, albeit in a slightly different direction and one that will allow us to deliver even higher standards of the sort of customer care that you have been used to!
Here at Italia we have an extensive range of new and used spares & accessories to fit your classic and future classic Ducati. After over 30 years as a Ducati dealer we have accumulated thousands of items for just about any Ducati ever produced.
Don’t waste your life trawling eBay only to be outbid at the last minute…Give us a call and let us know what you want and if we have it we’ll give you a fixed price and post it the very same day!
We have extensive stores full of new and used discontinued parts & accessories which are no longer available from Ducati … Thankfully we kept plenty back!
So what are you waiting for?…Give us a call today and you’ll be surprised what we have hidden away!