About Us

About Us

About Italia Moto

Independent Ducati Specialists in Lincoln

Originally established by Phil way back in the early 1980’s Italia was always about passion, a passion for all things Italian but especially Ducati motorcycles! 

Therefore it was with a heavy heart that after twenty five years Italia Moto has decided that we are no longer continuing as a Ducati main dealer from July 2019.

This has been the most difficult decision that Phil has made in over thirty years in the motorcycle industry and one not taken lightly.

Italia has been and will continue to be a proud advocate for Ducati and we know they will continue to innovate and be at the forefront of motorcycle development and technology, just as they always have.
Ducati’s future business strategy is different from ours and we feel that we are not able to follow this path, therefore it is time to change our relationship.

Looking to our future we would like to assure our loyal customers that we will continue as an independent Ducati specialist, concentrating on the vast back catalogue of bikes that we have been looking after for so many years. We will no longer be able to supply you with a brand new bike but we will always be able to look after your Ducati as we always have.

We would like to thank everyone that has joined us on our journey and reassure them that we will be continuing, albeit in a slightly different direction and one that will allow us to deliver even higher standards of the sort of customer care that you have been used to!